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Prof: Super Bowl spotlight shines on IndyCar
Dr. Larry DeGaris, director of UIndy’s Sports Marketing program, says the current football-related attention on Indianapolis is providing a welcome boost to another sport: open-wheel auto racing, which traditionally has been one of the city’s biggest sports draws.
DeGaris told the Indianapolis Business Journal this week that the IndyCars on display downtown and the availability of Speedway tours are making an impression on visiting journalists and fans.
“All this comes at a very good time for the Speedway, and these are the types of things — the first-hand experience with the cars and the photo opportunities — that create deep, lasting impressions,” said DeGaris, a widely known consultant on sports sponsorship and related issues. “I think the interest built this week could really spur momentum for the (IndyCar) series.”
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