The need for faculty experts is greater than ever. Media outlets are frequently on the lookout for informed analysis, and university faculty have much to offer. During the COVID-19 pandemic, virtual interviews have become the standard, which translates to a smaller time commitment and more opportunities.
This virtual workshop with University Communications & Marketing offers an update on media relations and explores how to find outlets to showcase your research or expertise. The workshop will cover:
- What’s new/different in media relations in 2021
- New platforms and trends
- Preparing a successful pitch (including topics unrelated to the pandemic)
- Developing “talking points”
- Interview preparation
- Virtual interview tips
- Interview techniques (e.g. “bridging”)
- Open to all faculty and staff
Two workshops will be offered at the times and dates below. Click a button to register for your desired date.
If neither workshop session is compatible with your schedule, please contact Sara Galer, Director of Communications & Content Strategy, to set up an individual session. This could include brainstorming media pitches, mock interviews and feedback, and a review of best practices.