WTHR: Shoppers say Black Friday doesn’t feel the same amid spending changes

Shoppers and retailers in Indianapolis reported smaller crowds and a cooler sense of urgency on Black Friday. WTHR spoke with University of Indianapolis Assistant Professor of Marketing Carissa Newton to analyze how changing attitudes around spending, mental health and value are reshaping how people approach major retail events like the day after Thanksgiving. Newton adds that shifts in online shopping, inflation concerns and evolving consumer priorities are all contributing to the trend. Her expertise highlights a broader cultural shift toward mindful consumption and away from traditional shopping rituals.