If you’ve ever dreamed of quitting your job to start a winery, you’ll first want to read Jim Pennell’s Local Vino: The Winery Boom in the Heartland.
Pennell, a professor of sociology at the University of Indianapolis and Co-Director of the Community Research Center, explores the challenges and rewards of operating a winery in his new book published by the University of Illinois Press. Now in his 19th year teaching at the University of Indianapolis, Pennell specializes in social and institutional change, organizations and work, social theory and qualitative research methods.
“I wanted to honor the winery owners. They’ve done an amazing thing,” said Pennell, who spent five years chronicling the success of Midwestern wineries in Indiana, Illinois, Iowa and Ohio. He visited 64 wineries in the course of his research.