The University of Indianapolis has received national recognition for several marketing and communications efforts from the Association of Marketing and Communications Professionals (AMCP). Recognition included a platinum Marcom Award for the redesign of the print and digital editions of Portico, the Universitys magazine, and an honorable mention for the newly-launched new site, UIndy 360. The MarCom Awards is an international, creative competition that recognizes outstanding achievement by marketing and communication professionals.
The news site and relaunched magazine are components of a broader integrated marketing and communications strategy that is raising awareness and appreciation for the University of Indianapolis and reaching audiences and influencers through compelling stories and the use of communications platforms and media most frequently used, said Jeanette DeDiemar, vice president, chief marketing and communications for the University.
Faculty and staff have been integral to the development of these communications channels and content, DeDiemar said. Each channel has been created with the audience as the focus. The challenge is to create content aligned with the Universitys priorities and customize the message to reach these audiences where they are, she added. These efforts required collaboration across the institution, for which DeDiemar and the University Marketing and Communications team rely on as they develop creative campaigns, new communications channels and stories all to enhance the University reputation and support the University.
We appreciate the partnerships with units and faculty and staff across campus who provide ideas, feedback and have been part of the development process, she said. These relationships form a communicators network to identify stories and contribute to a bank of stories and content that represent the Universitys distinctiveness, student experience, quality of the educational experience, innovations, traditions and impact.
The unit established an integrated marketing and communications infrastructure during the past 18 months that brings together expertise from across the unit to reach a collection of diverse audiences by focusing on messaging and compelling content while addressing the complexities of a crowded marketplace and technology reliant environment.
To meet the team, click here.
Earlier in the year, the University was also recognized by the Higher Education Marketing Awards.
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MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they perform pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes. MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.