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Prof’s book fresh take on sports marketing

Professor Larry DeGaris doesn’t just teach sports marketing – now he can say that he literally wrote the book.

DeGaris book coverHot off the presses and aimed at college students and practitioners, Sports Marketing: A Practical Approach is billed by publisher Routledge as “the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice in sports marketing.”

In fact, a professor from another institution liked the approach so much that she arranged to begin using it this semester, even before it was officially published in February. And at least one other college program already plans to adopt it.

Dr. DeGaris, director of the Sports Marketing program in UIndy’s School of Business, says he wanted to improve on existing books in the field, which tend to use sports-related anecdotes to dress up otherwise-generic surveys of basic marketing principles.

“My students were my main motivation for writing the book,” he says. “I wasn’t satisfied with the other textbooks and thought they deserved better.”

Thus, DeGaris tried to tackle the subject fresh, from the ground up, drawing on his own experiences as a nationally known research consultant to the sponsorship and sports marketing industries. He has personally conducted more than 100 research studies for sponsors and sports organizations including Home Depot, Bank of America, Pepsi, the NFL, the NHL and the LPGA. He also is a sought-after source for journalists worldwide on the intersection of business and sport.

Read more »

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Poet, former prof Alice Friman to speak April 1



Poet and UIndy professor emerita Alice Friman will return to campus April 1 for an appearance in the Kellogg Writers Series.

A New York City native, Friman was among the founders of the Indiana Writers Center and taught English and creative writing at UIndy from 1971 to 1993. She now lives in Milledgeville, Ga., where she is poet-in-residence at Georgia College.

Friman will speak at 7:30 p.m. Wednesday, April 1, in Room 210 of Lilly Science Hall (a change from the previously announced location). Admission is free to the event, which is the final installment of this year’s Kellogg series.

She has published six full-length collections of poetry, most recently The View from Saturn (LSU Press, 2014). Her previous book, Vinculum, won the 2012 Georgia Author of the Year Award in Poetry. Friman is included in Best American Poetry 2009, received a 2012 Pushcart Prize and has won fellowships from the Arts Council of Indianapolis and the Indiana Arts Commission, among many other honors.

Other books have included The Book of the Rotten Daughter and Zoo, which won the Sheila Margaret Motton Prize from the New England Poetry Club and the Ezra Pound Poetry Award from Truman State University. Her poetry podcast series, Ask Alice, can be seen on YouTube, where each episode begins with this introduction: “Hi, this is Alice Friman talking poetry, my sweet hell.”

The Allen & Helen Kellogg Writers Series, coordinated by UIndy’s Department of English, brings writers of distinction to campus for free public readings and discussions. The series will continue on April 1 with poet Alice Friman. For more information, contact series director Elizabeth Weber at (317) 788-3373

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Panel to discuss sports strategies for cities

UIndy’s Fairbanks Symposium will tackle community impact of events

Lucas-Oil-Stadium-1An expert panel of elected officials and sports event executives will convene Wednesday in downtown Indianapolis to discuss the continuing power of major sporting events in promoting economic development and civic engagement.

Sports Strategies for the 21st Century is the theme of the second annual Richard M. Fairbanks Symposium on Civic Leadership, a dinner and conversation hosted by the University of Indianapolis’ Institute for Civic Leadership & Mayoral Archives in partnership with Indiana Humanities.

The free event is already booked solid, but a waiting list is being maintained here.

The panel includes:

  • Mayor Greg Ballard of Indianapolis, host city for national and international sports events;
  • Mayor Mick Cornett of Oklahoma City, which recently established its first NBA franchise;
  • Ryan Vaughn, president for Indiana Sports Corp, which is the nation’s first sports commission and brings national and international attention to the area;
  • Mark Miles, CEO of Hulman & Co. and leading figure behind the 1987 Pan Am Games and 2012 Super Bowl in Indianapolis.

The discussion will be moderated by Edward Frantz, associate professor of History at UIndy and director of the Institute for Civic Leadership & Mayoral Archives. This evening begins with registration at 5:30 p.m. and dinner at 6 p.m., followed by the panel discussion at 6:30 p.m. and a Q&A session at 7:45 p.m.

The Richard M. Fairbanks Symposium on Civic Leadership is made possible through the generous support of the Richard M. Fairbanks Foundation.

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Students to host Special Olympics BB tourney

Click to see Indy Star photos from last year's tournament.

Click for Indy Star photos from last year’s tourney.

More than 300 special athletes ages 8 to 21 will come to campus Saturday for the 2015 Special Olympics Indiana State Youth Basketball Tournament.

This year’s tourney includes more than 30 teams competing in junior and senior divisions, and more than 300 Greyhound volunteers to make sure those players have a great experience.

This is the sixth consecutive year that UIndy Kinesiology students have partnered with Special Olympics Indiana to organize and host the statewide tournament. Running the operation Saturday will be students from Associate Professor Jennifer VanSickle‘s Applied Event Management course, who have worked out the logistics, scheduling, and recruitment and supervision of volunteers. Students from the Exercise Science and Community Health Education programs will offer fun and educational side activities for the athletes to enjoy during the day.

The event will run from 9 a.m. to 7 p.m. Saturday in Ruth Lilly Fitness Center and Nicoson Hall. Games generally begin on the hour, with a break from noon to 1 p.m. for the Special Olympics Indiana Youth Rally and Ceremony, featuring speakers and activities. A skills competition is scheduled from 1 to 2 p.m., and awards will be presented in the afternoon, following each team’s final game of the day.

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In the news: Business and Music faculty



Dr. Rachel Smith, associate professor of Finance in the School of Business, was invited to the news studios of WTTV-CBS4 last week to explain the everyday significance of the Federal Reserve’s apparent intent to raise interest rates.

“If you’re considering, let’s say, purchasing a home, it might be a good time to do that,” she told anchors Debby Knox and Matt Smith. “You don’t want to go with adjustable-rate or variable-rate loans, because they are going to start to go up.”

Watch the clip here.

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Ratliff, Richard - web


Dr. Richard Ratliff, professor of piano in the Department of Music, earned high praise last week in the Jay Harvey Upstage arts blog for a recent Faculty Artist Concert Series solo performance that celebrated his 35 years at UIndy.

Harvey, perhaps the last serious classical music critic in central Indiana media, called the evening “an appealingly elevated recital, which wore its cause of celebration with elegance.”

“Over the years, an autumnal quality has come into Ratliff’s playing with increasing prominence,” Harvey wrote. “Mellowness that should not be mistaken for lassitude suffused Monday’s recital. To take up the Beethoven first, even the second-movement march that foreshadows the highly charged complexity of the finale had its points of rest and recharging emphasized.  The movements on either side of it, compact and engaging, were played with tenderness and a slightly evasive feeling.”

Read the full review here.

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UIndy swimmer breaks records, looks to Rio



UIndy senior Dalton Herendeen is heading to the 2015 International Paralympic Committee Swimming World Championships in Glasgow this summer after winning a gold medal and breaking American and PanAm records for the men’s 100m breaststroke Saturday at the CanAm Para-Swimming Championships in Toronto.

An Exercise Science major from Elkhart, Herendeen swims the distance freestyle and backstroke for the Greyhounds, despite having part of his left leg amputated as a child because of a blood clot. He competed for Team USA at the 2012 Paralympics in London, and he now looks forward to winning a spot on the team for the 2016 Paralympics in Rio de Janeiro.

“He is progressing to the point that a medal in Rio is a distinct possibility, maybe even a distinct probability,” UIndy head swimming coach Gary Kinkead tells the Athletics website, where you can read the full story.

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Losses fuel alum’s drive to run the Mini

Carl Palma (still image courtesy WTHR)

Carl Palma (still image courtesy WTHR)

UIndy alum Carl Palma made the WTHR news last night for the inspirational story of why he competes in the annual 500 Festival Mini Marathon.

Palma graduated in 2008 with majors in both Athletic Training and Exercise Science. Now married with three kids, he is a licensed athletic trainer with Community Health Network and has worked the past several years as Beech Grove High School’s athletic trainer.

A few years ago, he was tipping the scales at 265 when he began running at the suggestion of his mother, who later passed away from breast cancer. Down to 165 pounds now, he will run his fourth Mini on May 2, as always, in honor of his mother. Last year’s marathon took place on his mother’s birthday, and that’s when WTHR’s camera first caught him, in an emotional moment at the finish line.

“To be in the spotlight and do it for my mom was incredible,” he said.

Read or watch the story here.

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New dean to lead Psychological Sciences

Dr. Anita Thomas

Dr. Anita Thomas

A clinical psychologist and educator known for her research on counseling, culture and identity will be the new dean of the School of Psychological Sciences at the University of Indianapolis.

Anita Jones Thomas brings substantial administrative experience from her work at Loyola University Chicago, where she began teaching in 2005, spent three years as director of the graduate program in counseling psychology and served most recently as associate dean of academic affairs and research in the School of Education. She taught previously at Northeastern Illinois University and National Louis University.

UIndy’s School of Psychological Sciences will relocate this fall to the new Health Pavilion on campus, where all the university’s programs in physical and mental health and wellness will share space with healthcare industry partners to facilitate learning, research and provision of clinical services.

“With her background in promoting interdisciplinary programs and community partnerships, Dr. Thomas is the right person at the right time for this leadership role,” Executive Vice President and Provost Deborah Balogh said. “Her experience as a licensed psychologist is a great fit for a school with strong advanced degree programs in applied psychology.”

Read more »

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Blood and marrow drive honors CELL director

A blood drive and bone marrow registry event Wednesday on campus will honor Dave Dresslar, executive director of UIndy’s Center of Excellence in Leadership of Learning, whose battle with leukemia has been aided by a marrow transplant.



The CELL staff, Campus Program Board, Department of Athletics and other campus groups have joined forces to organize the “Live to Give” event, which runs from noon to 5 p.m. Wednesday in Schwitzer Student Center’s UIndy Hall A.

Participants may donate blood to the Indiana Blood Center, agree to become a marrow donor through the national Be The Match Registry®, or contribute financially to the registry effort. The UIndy initiative already has collected more than $3,500 for Be The Match, which recruits donors, supports patients, educates doctors and funds research. Simply testing and storing samples for a new marrow donor costs about $100. (Potential marrow donors must be 18-44 years old to join the registry at this event.)

To make an appointment to donate blood Wednesday, click here.

To learn more or make a financial contribution to Be The Match, click here.

Dresslar told his personal story in a testimonial written for the donation drive.

“I am alive today only because of the generosity of my donor, and my appreciation for him is as sincere as if I knew him well,” he wrote. “What makes this most remarkable is the fact that he did it for a total stranger without any expectation that he would ever be recognized for such a selfless act of humanity.”

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Olympic swimmer will share his story Tuesday

Anthony Ervin

Anthony Ervin

Groundbreaking and record-breaking Olympic gold medal swimmer Anthony Ervin will appear on campus Tuesday to share his story of triumph over adversity, and for that, students can thank senior Communication major Hayley Good.

Ervin, who claimed gold and silver at the 2000 Olympic Games and two more gold medals at the 2001 World Championships, will speak at 9 p.m. Tuesday in Schwitzer Student Center’s UIndy Hall.

His success is notable in part because he battled Tourette syndrome as a kid and was the first swimmer of African-American heritage to medal in Olympic swimming. (He also has American Indian ancestry and was raised in the Jewish faith.) Then, in 2003 at age 22, he retired from competitive swimming and later auctioned off his Olympic gold medal to support tsunami relief in South Asia. However, in a virtually unheard-of move, he returned to the sport in 2011, competed in the 2012 Olympics and now hopes to swim in the Rio 2016 Games.



Good, who swam for three years as a Greyhound, went to the same high school as Ervin in Santa Clarita, Calif., and also swam on the same club team.

“I met him at a high school swim reunion a few years ago and have heard him speak at various events,” she said. “I am friends with him on Facebook and asked if he would be interested in coming to speak, because I think that he has had a lot of life experiences that people can relate to.”

Good took the idea to assistant athletic director Daryl Gibbs, whose duties include arranging special events for UIndy athletes. He lined up some NCAA grant money to fund the visit by Ervin, who offered a substantial discount from his usual speaking fee.

“She gets all the credit,” Gibbs said of Good, who needless to say is looking forward to the appearance.

“I’m really excited to be helping facilitate this event and have Anthony share his story,” she said.

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